Rui Machado

Vice President of Data Engineering at H&M. With over 15 years of experience in data engineering, platform architecture, and technology leadership. He has held prominent roles at global companies such as Meta, Nike, and Jumia, leading international teams and digital transformation initiatives with significant business impact. He is the author of several technical books on topics including SQL, SSIS, PowerShell, and BizTalk, and is recognised for his ability to translate complex technical knowledge into practical tools tailored to business contexts.
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