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Rui Machado
Technology and product leader with over 15 years of experience in data engineering, data platforms, and AI. Currently Co-Founder and Chief Technology and Product Officer at Orbit, where he leads the design and execution of a contextual intelligence–driven platform, combining LLMs, knowledge graphs, systems integration, and data governance to support decision-making and execution at scale. Throughout his career, he has held executive roles at companies such as H&M Group, Meta, Nike, Jumia, Feedzai, and Fraudio, leading organizations of more than 200 engineers and architects and driving strategic initiatives in data platform transformation, cloud migration, architectural modernization, and the adoption of product-oriented engineering practices. He is the author of technical books published by O’Reilly, including Analytics Engineering with SQL and dbt.
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